domus

The Luminaid

20294 — Sat, 07 Apr 2012 06:03:00 +0500

The Luminaid is waterproof and can float when inflated (Copyright: Luminaid).

Haiti’s devastating earthquake in 2010 shattered the country’s infrastructure, but for one designer it proved to be an illuminating moment.

Jatiyo Sangshad Bhaban, the National Assembly of Bangladesh – A...

20294 — Fri, 30 Mar 2012 00:35:00 +0500

Jatiyo Sangshad Bhaban, the National Assembly of Bangladesh – A masterpiece by the legendary modern architect Louis Kahn.

Nathaniel Kahn (Oscar- and Emmy-nominated maker of documentary films) shares clips from his documentary “My Architect,” about his quest to understand his father, the legendary architect Louis Kahn. It’s a film with meaning to anyone who seeks to understand the relationship between art and love.

aindhy: What you get when technical proficiency meets a...

aindhy — Tue, 27 Mar 2012 11:59:14 +0500

aindhy:

What you get when technical proficiency meets a focused, and creative, narrative.

Stunning.

Fuvahmulah in snapshots - Instagram Edition II

aindhy — Sun, 18 Mar 2012 12:30:06 +0500

Fuvahmulah in snapshots - Instagram Edition II

The Most Thematically Relevant Opening Title Ever?

aindhy — Sat, 17 Mar 2012 12:30:06 +0500

The Most Thematically Relevant Opening Title Ever?:

Fuvahmulah in snapshots - Instagram Edition I

aindhy — Fri, 16 Mar 2012 12:38:05 +0500

Fuvahmulah in snapshots - Instagram Edition I

The Beauty of Fluid Dynamics

aindhy — Thu, 15 Mar 2012 12:32:05 +0500

The Beauty of Fluid Dynamics:

Fuvahmulah in snapshots - Part II

aindhy — Wed, 14 Mar 2012 12:30:05 +0500

Fuvahmulah in snapshots - Part II

Addu Cultural Centre - Brand Ready

aindhy — Wed, 14 Mar 2012 05:29:00 +0500

Brand Identity Kit? Check.

Posters and Flyers? Check and check.

Website? Final and ready to be deployed.

Training and Orientation on Branding and Production, and Deployment, of Communications Material? Check, check and check.

For all intents and purposes, the Addu Cultural Centre is now ready to move ahead with their brand and communications material. Unfortunately due to damage caused by an arson attack during the recent political/social upheavals – on the morning of 07 February 2012, the Centre is not yet fully operational – the attack completely destroyed a nearly 200 year old artefact which is irreplaceable along with causing irreversible harm to the structure and some other exhibits.

If you’re interested to help source artifacts and or in providing financing opportunities for the project, in order to get the Centre up and running again as soon as possible, please feel free to contact them directly [ http://www.ihaveastorytotell.mv/home.php ].

We made our final project related trip to Addu on 28 February 2012 and spent time with the South Solutions team for a day and a half going through various aspects of the brand and our proposed communications solutions – as always, they were extremely enthusiastic and contributed hugely in bringing a successful and efficient end to this phase.

We wish them well and assure them that we will continue to work with them to enhance various aspects of their brand as they evolve – we expect more to come from the Centre and the South Solutions team.

We’re very proud of this association and of what we have achieved together.

Our thanks to the team at BDSC for bringing domus and South Solutions together on this exciting project!

Our utmost appreciation goes out also to South Solutions – for their input, enthusiasm and passion. Thanks guys.

Fuvahmulah in snapshots - Part I

aindhy — Tue, 13 Mar 2012 21:31:40 +0500

Fuvahmulah in snapshots - Part I

Addu Cultural Centre 29 February 2012 to 01 March 2012; Behind...

aindhy — Sun, 11 Mar 2012 19:26:00 +0500

Addu Cultural Centre 29 February 2012 to 01 March 2012; Behind the Scenes Instagrams

The story of the Addu Cultural Centre

aindhy — Sun, 25 Dec 2011 23:31:00 +0500

So what we’ve most recently been tasked with doing is to come up with a basic marketing communications package for the Addu Cultural Centre that’s being developed by the folks at South Solutions.

While the beneficiary is South Solutions, a pretty switch on group of individuals who we’re very excited about collaborating with, this project is funded under a grant by the Business Development Services Centre (BDSC), which is overseen by the Ministry of Economic Development.

You’ve already seen some of our work here. BDSC, along with South Solutions, had rightly identified some other basic communications requirements.

However, what we realised was that in order for us to start cracking on producing these items we needed to pull ourselves back just a little and create a brand - which we were excited to discover that everyone was onboard with.

So, first on the agenda was creating a brand for the Addu Cultural Centre. Something we felt we could not properly do without dropping by the site. So we packed our bags, along with a couple of cameras and other essential items and headed over to Addu City - more specifically the Hithadhoo region of Addu City, home of the Equatorial Convention Centre (ECC).

Once there we went over our approach with the South Solutions team in detail - explaining the need to create a brand for the Centre. And this is where we realised that we were more in synch than one could have hoped for!

South Solutions had already brainstormed a tagline. Which was;

I have a story to tell.

Given regional mythology, we felt that this was a perfect jumping off point.

We developed a copywriting approach focusing on enticing the traveller to visit the Centre with the promise of a great story - and it is a great story.

The main ‘changes’ we brought to the tagline was to add open quotes and creating a sense of the ‘incomplete’;

“I have a story to tell…

So, you now have to visit the Centre to hear the story.

Then came the visual identity. We created a couple of concepts and after discussions with the South Solutions team, and BDSC, settled on an approach accentuating authenticity and heritage - with just a dash of mystique.

We created a logo in the impression of the imperial seals used by former Sultans of the Maldives.

Ornamentations, along with the royal names and decrees, were composed into octagon shaped seals and used in official documents, marked on important buildings, engraved on tombstones of royals, etc. – this illustrated the legitimacy and sovereignty of the monarch.

The scripts marked inside the logo reads “Addu Cultural Centre” in “Dhives Akuru” - an ancient writing script used in the Dhivehi language.

An interesting side note; while ‘modern’ Dhivehi is written from right to left, “Dhives Akuru” is rendered from left to right.

Having finalised these, one of our first focuses was on the signboard.

Working with sign-maker, and expert traditional carvings enthusiast, Itwo we created a ‘built sketch’ with stone and wood carvings. The concept was to weave together traditional hand crafted design elements into a collage clearly reflective of the Centre’s identity.

Once this was approved by South Solutions, Itwo put together a ‘first draft’- the stone carvings were done by Itwo and the wood carvings by Metal Signs with us, domus, providing design direction.

While most designs are pending approval, the copywriting for the project is now complete with copy translations for the brochures and posters done in three additional languages - while not ruling out minor modifications in the future.

So, check back with us soon to see where we’re headed with brochures, posters, etc.

Snapshots of Addu City - 14 to 18 November 2011

aindhy — Sun, 25 Dec 2011 23:08:00 +0500

Snapshots of Addu City - 14 to 18 November 2011

The making of a signboard.

aindhy — Thu, 22 Dec 2011 20:41:00 +0500

This is part of an ongoing project and by no means final. It should be noted though that this is very much going to be the tone/mood of the finished piece - minor adjustments will of course be made!

There’s a great story here; so check back with us later and see how this evolves.

In our next post;

A brief introduction of our current project and more…

The making of a signboard. This is part of an ongoing project...

aindhy — Thu, 22 Dec 2011 20:20:00 +0500

The making of a signboard.

This is part of an ongoing project and by no means final. It should be noted though that this is very much going to be the tone/mood of the finished piece - minor adjustments will of course be made!

There’s a great story here; so check back with us later and see how this evolves.

In our next post;

A brief introduction of our current project and more…

Making sense of complex issues through data and design.

20294 — Fri, 16 Dec 2011 04:41:10 +0500

Making sense of complex issues through data and design.

Debunking Misinformation. The guide explores the surprising fact...

20294 — Mon, 12 Dec 2011 18:38:53 +0500

Debunking Misinformation.

The guide explores the surprising fact that debunking myths can sometimes reinforce the myth in peoples’ minds. A must read for all communicators.

http://sks.to/debunk

4D Graphic Novel. SVK - An investigation into perception,...

20294 — Mon, 05 Dec 2011 17:50:00 +0500

4D Graphic Novel.

SVK - An investigation into perception, storytelling and optical experimentation that inherits some of the curiosities behind the previous work of BERG.

http://berglondon.com/products/svk/

4D projection.

20294 — Thu, 01 Dec 2011 19:26:00 +0500

4D projection.

Nineteen Eighty-Four.Writer: George Orwell, Director: Michael...

20294 — Sun, 27 Nov 2011 01:45:00 +0500

Nineteen Eighty-Four.
Writer: George Orwell, Director: Michael Radford.

http://www.imdb.com/title/tt0087803/